To commemorate MillionTreesNYC Month in
April, Mayor Michael R. Bloomberg, the New York City Department of Parks &
Recreation and New York Restoration Project (NYRP) are inviting all New Yorkers
to “put down roots” by planting a tree in their front or backyard, registering a
newly planted tree online, volunteering for a community tree planting or
watering day, or making a donation.
To celebrate spring planting season in
April, the Put Down Roots program is distributing up to two free trees to
homeowners in the Queens neighborhoods of St. Albans and Jamaica. Through
door-to-door canvassing, a direct mail campaign and advertising efforts that
culminated in March, homeowners in St. Albans and Jamaica were invited to order
trees online and via a special hotline. In addition to the targeted tree
planting activities in the two Queens neighborhoods, Put Down Roots is engaging
community and non-profit partners to host tree giveaways in all five boroughs,
as well as encouraging New Yorkers purchasing trees at local nurseries and
garden centers to register them online through an in-store education
program.
“MillionTreesNYC Month in April is the
perfect time for New Yorkers to dig in, plant trees, and get involved in making
their communities greener to improve our city’s environment and public health,”
said Parks & Recreation Commissioner Adrian Benepe. “Feeling green
with Earth Day and Arbor Day coming up? It’s easy to get involved this
month – you can receive a free tree to plant in your front or backyard,
volunteer to plant trees in parks across the five boroughs, take a free tree
care workshop, and spread the word about the importance of caring for our
environment.”
Throughout the month of April,
MillionTreesNYC is sponsoring a series of community and volunteer activities
that advance the initiative’s tree-planting and care goals. Highlights
include:
Homeowner Tree Giveaways
(April and May) – MillionTreesNYC is
partnering with community-based organizations to give 2,300 trees away to
homeowners, community gardeners, block associations and business owners at nine
tree giveaway events citywide. Through the support of David Rockefeller
and Bloomberg Philanthropies, the program offers up to two free trees to each
individual. For tree giveaway details, visit www.milliontreesnyc.org.
Put Down Roots/One
Thing That’s Green Day (Saturday, April 17) – JetBlue Airways
employees and hundreds of community volunteers will distribute and help plant
trees in homeowners’ front and backyards in Jamaica, Queens. To register
to volunteer, visit www.jetblue.com/trees
Earth Day Corporate
Challenge (Thursday, April 22, 2010) - To
celebrate the 40th anniversary of Earth Day, NYRP and City Year are
joining forces for a second year to challenge some of New York City’s corporate
leaders to plant more than 100 street trees in Upper Manhattan’s Washington
Heights. To get your company involved, contact Jimmy Owens, NYRP Corporate
Giving Manager, at (212) 333-2552.
NYC Parks
Reforestation Day (Saturday, April 24) – more than a thousand
community volunteers will join the NYC Parks Department in planting 20,000 trees
in a single day at 16 park sites across the city’s five boroughs. To
register to volunteer, visit www.milliontreesnyc.org.
NYC Grows (Sunday,
April 25) – NYRP and the NYC Parks Department, along with
presenting sponsor Organic Gardening magazine, invite New Yorkers to this
annual, free outdoor festival that promotes community gardening, tree planting
and care, urban farming and sustainable living. Tree-planting and care
demonstrations will be provided throughout the day in the MillionTreesNYC
pavilion area. To learn more, visit www.nyrp.org/nycgrows.
Arbor Day Celebration
(Friday, April 30) – To commemorate Arbor
Day, MillionTreesNYC lead sponsors The Home Depot Foundation, Toyota and BNP
Paribas will bring their employees out to dig in and green a Brooklyn
residential development. New York City residents are invited to celebrate
Arbor Day by planting a tree in their yard or by adopting a street tree and
watering and protecting it all year long. To learn more, visit www.milliontreesnyc.org.
MillionTreesNYC Lecture
Series (Mondays in May) – To keep the
MillionTreesNYC momentum moving beyond April, a series of lectures focused on
innovations in tree planting and maintenance, public policy and urban forestry
research will be presented each Monday throughout the month of May. For
dates, times and locations of lectures, visit www.milliontreesnyc.org.
“New York
Restoration Project is excited to be celebrating MillionTreesNYC Month by
assisting New York City homeowners in planting free trees in their front and
backyards,” said Faisal Al-Juburi, NYRP Vice President of MillionTreesNYC.
“In order for us to reach our million tree goal, it’s going to take more than
300,000 homeowners to commit to planting trees on their yards and as a result,
green their neighborhoods and improve the health of their
community.”
MillionTreesNYC
is a component of Mayor Bloomberg’s PlaNYC blueprint to create a healthier, more
sustainable city, and is a public-private partnership led by the New York City
Department of Parks & Recreation and New York Restoration Project
(NYRP). Officially launched by Mayor Bloomberg and NYRP Founder Bette
Midler in October 2007, the initiative has set the ambitious goal of planting
and caring for one million new trees across New York City’s five boroughs by
2017. As a result, MillionTreesNYC will increase New York’s tree canopy by more
than 20 percent – realizing the many environmental, health and economic benefits
that come with planting trees. To date, the program has planted more than
316,000 trees citywide.
The
MillionTreesNYC initiative is generously underwritten by David Rockefeller,
Bloomberg Philanthropies and lead sponsors The Home Depot Foundation, Toyota and
most recently, BNP Paribas. This spring, the Put Down Roots homeowner
tree-planting program is being supported by JetBlue Airways. For more
information about MillionTreesNYC, visit www.milliontreesnyc.org or call
311.